Success is the sum of small efforts, repeated day in and day out.
Some of my earliest memories involve sitting alongside the road with my aunts and grandmother, selling baskets of corn, beans, carrots, cucumbers, radishes, sweet peppers, and tomatoes, all of which we had picked that very morning on my grandparents’ farm. I remember the customers—mostly friends, neighbors, or family—wearing different expressions as they examined the produce. Some seemed to anticipate a dinner of corn on the cob later that night; others spoke of family traditions—afternoons to be spent canning the goods and shelving them against the colder months ahead. Above all, it was clear they trusted us—they knew us, and they knew we cared about our work.
This experience taught me some simple but important principles at an early age. I learned that bringing excellent, quality products from the farm to the marketplace at a fair and honest price and repeating that process day in and day out, year in and year out, naturally built relationships of trust and enduring friendships. My grandparents could have scarcely imagined that the day would come when we would need ships, railroads, and trucks to move products to markets all over the world. While the shipping methods and volumes have scaled up significantly, the lessons from the farm are not forgotten. We adhere to those same principles to provide nature’s best for your family, your restaurant, your manufactured products and your signature brands.
The values that motivate farmers to rise at dawn and work long days, planting, cultivating, nurturing, mending—the values that caused them to sow with care, knowing they would reap what they had sown—those values that enabled them to see a job through from its beginnings in the earth to its delivery into the hands of a satisfied friend —these same values are woven, today, into those of us who love marketing safe, nutritious, eye-appealing and delicious foods. And we still love the happy looks on people’s faces when we provide them with nature’s most perfect foods.
But, in the end, we remember that it is still "the sum of small efforts, repeated day in and day out" that makes the difference.